“They promised us spectacular treasures and and secret knowledge, intelligent pets and incredible powers. The ads of the American comic book appealed to our fertile imaginations and tempted many of us to part with our paper route earnings and meager allowances. Often the spectacular treasures were nothing more than gross misrepresentations and the secret knowledge was a lesson in the value of reading the fine print. This collection represents some of the best, most memorable, most audacious and most bizarre of those ads.”