The church of usability

“Throughout history, people have sought wise leaders to show them the true light, and Web designers are no different. In the quest for effective sites, designers seek enlightened individuals — sages — to guide them to a truer path. These gurus of the GUI are respected; their books are sold out, and their lectures and seminars become standing-room-only love-ins. When they speak, the masses hang on every word, and they are quoted as if their words were divinely inspired.”