The Business Value of Web Standards

“I’ve been involved in the Web standards community almost as long as I’ve been working on the Web, and I’ve long felt that designing to W3C recommendations is the Right Thing To Do. When it came time to redesign the adaptivepath.com site, my partners agreed that we should approach the project from a standards perspective. But before we started, we discussed whether the effort — and it was a lot of effort — was really worth it.”