The Branding of Polaroid, 1957 – 1977

“How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name.” (Thanks Coudal Part

“How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name.” (Thanks Coudal Partners!)


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Date:
November 24, 2016
Author:
XPLANE