The Blog Merchandising Problem, or, Blogs, V 2.0 (2.1? 3.0?)

“Late last year, in my predictions post for 2007, I mentioned something I called, quite uninventively, ‘Blog 2.0.’ More specifically I wroteL ’10. “Blog 2.0′ will become a reality. By this I mean that Version 1.0 blogsites, of which I think Searchblog is a good example, will begin to look dated and fade in comparison to sites that employ better approaches to content management, navigation, intelligent widgets and web services, etc.'”