“Never before have the concerted efforts of more talent and energy been devoted to the design and implementation of a single advertising vehicle as with the Banner Ad. The hands-down winner in the most scrutinized advertising vehicle contest. Just 468 by 60 pixels, this small rectangle must carry a corporate identity, deliver a message and first and foremost get the viewer to click through. The Banner Ad Museum is a repository for the professional, student and casual visitor alike to see the art, science and engineering of the Banner Ad as it is today — in the beginning — and hopefully, to track its evolution in the years to come.”