THE AD AGE ANNUAL INTERACTIVE AGENCY REPORT

“Faced with the continuing fallout of the Dot.com collapse and recession, the advertising industry’s interactive shops stuggled mightily throughout 2001. M

“Faced with the continuing fallout of the Dot.com collapse and recession, the advertising industry’s interactive shops stuggled mightily throughout 2001. Many tried a variety of methods in an attempt to reduce costs and survive. Advertising Age’s annual analysis found that three of the most common strategies for coping were draconian cost-cutting, widespread layoffs and office closings.”


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Date:
November 23, 2016
Author:
XPLANE