The 150-Second Sell, Take 34

“Art Mondrala, a pale, monastic-looking man, is shrouded in the deep gray of his Hollywood office at the Ant Farm, a company that edits trailers for major

“Art Mondrala, a pale, monastic-looking man, is shrouded in the deep gray of his Hollywood office at the Ant Farm, a company that edits trailers for major movie studios. It’s an unrealistically sunny day in June, but Mondrala is huddled over his computer, just as he has been since October. He has been working 60-hour weeks cutting the previews for just one movie: ‘Signs,’ the new Touchstone film written and directed by M. Night Shyamalan. The sum total of Mondrala’s work in all this time has been to edit not only the official 150-second trailer for the film, but also a pair of shorter-format ‘teasers” and a 30-second TV spot that was shown during the Super Bowl. Nine months of work, for less than six minutes of footage.”


Related Posts:

Process Problems Aren’t Just About Process

Triggering Change Using Three Words

Date:
November 23, 2016
Author:
XPLANE