Testing, Testing, 1, 2, 3…

“[email marketing] testing should serve the purpose of increasing your response or conversion rates or helping you reduce costs. But also important are con

“[email marketing] testing should serve the purpose of increasing your response or conversion rates or helping you reduce costs. But also important are continuing to learn about your audience members and trying to figure out if they are really opening and responding to your messages. Below are some things to think about when testing.”


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Date:
November 23, 2016
Author:
XPLANE