“An Integrated User-Centered Approach for Project Teams: Project success depends on the fit of a product or service with user goals and needs. Project manageability depends on a solid shared foundation for swift and effective decision-making. The Team-Based Ethnography offers a methodology to achieve both. The Team-Based Ethnography enables project teams to get to know users and to design for their needs. It lets teams adjust basic project management processes instead of adding new activities onto the existing workload.”