Style Does Not Equal Fart

“While listening to Stefan Sagmeister talk at this years HOW Conference I was shocked to hear him say that he did not believe in Style=Fart anymore. He sai

“While listening to Stefan Sagmeister talk at this years HOW Conference I was shocked to hear him say that he did not believe in Style=Fart anymore. He said this, and then went right on with his presentation. Most people don’t just put their philosophy on promotional material, on the National AIGA Conference poster, carve it into their chest and then change their mind. In my mind this was similar to the moment in history that Jan Tschihold abandoned the New Typography. Or was it? I asked Stefan about this switch in philosophy and he was kind enough to respond by saying…”


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Date:
November 24, 2016
Author:
XPLANE