Steering Users Isn’t Easy

“Many users go to Web sites seeking specific information — and are eager to leave as soon as they find it. This means designers may have trouble stee

“Many users go to Web sites seeking specific information — and are eager to leave as soon as they find it. This means designers may have trouble steering users to material they’re not actually looking for, even if the users would find the information valuable. This article draws on the experience that we at User Interface Engineering had in trying to solve this problem with the developers of Netscape’s DevEdge Online site.”


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Date:
November 23, 2016
Author:
XPLANE