“Snark Hunting is all about naming and branding in popular culture, but you already knew that from the banner. So what does it mean? The name ‘Snark Hunting’ comes from The Hunting of the Snark, by Lewis Carroll, ‘An Agony in Eight Fits’ about the Quixotic voyage to hunt for the elusive Snark by nine very unusual characters… Brands are a little like Snarks — they are all around us, yet often invisible, and trying to pin down what makes them tick can be as elusive as the hunt in Carroll’s ‘Agony.'”