Silence of the Brands

“Turn on your TV or radio, or just walk through the local mall and listen. Broadcast sound is everywhere. It is deliberately and painstakingly designed to

“Turn on your TV or radio, or just walk through the local mall and listen. Broadcast sound is everywhere. It is deliberately and painstakingly designed to induce laughter, to make you feel good and linger just a little longer while adding yet another item to your shopping cart or making a mental note to dash out and buy another product. In traditional media, sound is an integral persuasive element of the branding and buying experience. Now sit in front of your computer monitor and log onto the Web. Notice the difference? While logos twirl and Shockwave movies flutter, sound additions are rarely used online to create an immersive brand experience.”


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Date:
November 23, 2016
Author:
XPLANE