Seven Questions with Michael Cronan, designer and creator of the name ‘TiVo’ and the mascot

“We started in spring 1997. We had roughly six weeks to create a name and an identity. It may be hard to believe, but we reviewed probably 1600-plus name a

“We started in spring 1997. We had roughly six weeks to create a name and an identity. It may be hard to believe, but we reviewed probably 1600-plus name alternatives, seriously considered over 800 names, and presented over 100 strong candidates to the team. This might seem like an arduous task but those meetings were filled with fun, laughter and confidence that we would get the right answer.”


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Date:
November 24, 2016
Author:
XPLANE