“As an architect and educator I am worry about the intellectual and pragmatic challenges that currently bedevil architectural practice and pedagogy. I perceive seven design fallacies that permeate professional practice and studio culture at many schools of architecture. Some are self-imposed and tractable; others are less easily addressed because they are externally drivenóby the media, technology, globalization and commodification. Some are more about making form, others about making things equitable and sustainable. All seven are deeply embedded in our psyches and changing them will not be easy; reform, however, will not only ensure the survival of architecture and urbanism but also invigorate them.”