“‘I like causing trouble.’ That’s how Chris Locke quickly introduces himself. His work has been described as pretentious, strident, and absolutely brilliant. Last spring, Chris and technology industry veterans Rick Levine, Doc Searls and David Weinberger wrote the Cluetrain Manifesto, ninety-five sarcastic, intense, and pragmatic theses about the Net and business. Since then, hundreds of people joined the Cluetrain, major business publications raved about it, and the website became the basis of a hot-selling book. Chris Locke is really creating trouble.”