Seize the Occasion: Usage-Based Segmentation for Internet Marketers

“Marketers fail when they segment Web users on demographics alone. Our study of click-stream data reveals seven usage-based segments that correlate to user

“Marketers fail when they segment Web users on demographics alone. Our study of click-stream data reveals seven usage-based segments that correlate to users’ online moods and goals. They can be a powerful tool in crafting effective Web strategies.”


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Date:
November 23, 2016
Author:
XPLANE