Cool! “With the constant demand in design and advertising for typefaces that reflect a contemporary look, there has been a resurgence of interest in sans serif typefaces. There are a number of innovative new sans designs as well as revivals of vintage sans typefaces. Many of these share a common utilitarian, technical quality that has made them particularly fitting for use in the complex, layered and constantly changing digital age we live in. It is worth looking back at the evolution of sans serif type in order to place post-industrial sans designs in historical context.”