Reduced to a look and a feel

“In traditional creative agencies — designers talk in terms of ideas, brand values, tone of voice and visual language. However the constant use of ‘l

“In traditional creative agencies — designers talk in terms of ideas, brand values, tone of voice and visual language. However the constant use of ‘look and feel’ to describe the role of designers in interactive agencies does only harm — it positions them as nothing more than painters and decorators.”


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Date:
November 23, 2016
Author:
XPLANE