Reading Design

“I spent a few semesters teaching typography at an institute of art and design. My classes began on the first day with a short quiz asking students —

“I spent a few semesters teaching typography at an institute of art and design. My classes began on the first day with a short quiz asking students — at that stage three years into a communications design degree —to draw some basic symbols such as an ampersand and an apostrophe, and to mark suggestions for typographic improvements to some fairly shabby copy I’d written. Term after term I’d go over the tests and scratch my head wondering what they’d been up to the past three years. With due respect to my colleagues in the program — many of whom taught in addition to running corporate design shops or ad agencies — the education had plainly focused away from what I consider the primary goal of communication design: to make vital, engaging work intended above all to be read. To use design to communicate.”


Related Posts:

Process Problems Aren’t Just About Process

Triggering Change Using Three Words

Date:
November 23, 2016
Author:
XPLANE