“I want to look at the future possibilities of Internet publishing, considering the following five aspects: 1. The Nature of Hypertext; 2. The Permanence and Provisionality of Publishing; 3. The Total Market Concept; 4. Customisation – Authors and Consumers; 5. Migration Tools and Packaging.” …a presentation to The Future of Electronic Publishing: The Era of Unlimited Potential, by Kevin Carey, Director humanITy, at the Hilton Amsterdam, 30th January, 2001.