Promoting IA — Survey Results

Good links if you scroll down: “We want ROI (Return On Investment) cases to make because the people we’re selling IA to want ROI cases. I find this s

Good links if you scroll down: “We want ROI (Return On Investment) cases to make because the people we’re selling IA to want ROI cases. I find this scary, as ROI cases are typically BS (Bull Shit). If we have to make up silly numbers to make our clients happy, so be it. But shouldn’t we also be educating them about why these numbers are so silly? If we don’t, we hurt them, ourselves, and the field in the long run.”


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Date:
November 23, 2016
Author:
XPLANE