Process for naming a company or a product

“While we hold fast to the belief that every one of the six steps outlined in our process, from an initial competitive analysis to final company or product

“While we hold fast to the belief that every one of the six steps outlined in our process, from an initial competitive analysis to final company or product name and tagline, is vital to all naming projects, we understand that your marketing people may well have worked through some of them before contacting us.”


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Date:
November 24, 2016
Author:
XPLANE