“These are adapted from the three levels that theorists in education and instructional design consider when designing courses. *Physical, the ability to find information; *Cognitive (intellectual), the ability to understand information; *Affective (emotional), the ability to feel comfortable with the presentation of the information (comfort with the information itself might not be possible, depending on the message). In the next three sections, I address each of the levels in detail, explaining what it is, how it relates to current conversations in technical communication, and name the elements of design and some of the key design issues addressed.”