“PersonalReader Inc. was founded in 1999 by two veteran journalists, Emory Thomas and Mark Matassa, who wanted to create a better way to access the vast world of information available on the Internet. Based in Seattle, PersonalReader.com produces daily Web guides across a wide range of topics, including politics, parenting, technology, health and more. Every day, beginning late at night after new material is posted, they sift through reams of media and then produce concise, qualitative summaries of the best reporting and writing available on each PersonalReader topic, with links to the source material.”