Persona Non Grata

“Ever since Alan Cooper’s 1999 book ‘The Inmates are Running The Asylum’ was published, everyone is mad for personas. They’ve permeated the highest and deepest levels of organizations, and have become a standard interaction design tool. Whole projects are now built around creating them, and there’s a feeling that once you get a half dozen or so, your design problems will be solved. Presumably, your personas solve them for you.”