Packaging Heat

“Canadian health minister Allan Rock made headlines this year when he proposed a law that would require color pictures of diseased lungs, cancerous tumors,

“Canadian health minister Allan Rock made headlines this year when he proposed a law that would require color pictures of diseased lungs, cancerous tumors, or other repellent, antismoking imagery on all cigarette packages. Government research had found that visual warnings were 60 times more likely to stop or prevent smoking than written ones. Eager to explore the issue of graphics vs. text (a debate that simmers between our own art and editorial departments), Metropolis asked six design teams to interpret the proposed law in terms of the assumption it is based on: that images are more powerful than words. Although they may not end this dispute, the results were certainly compelling in their efforts to repulse.”


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Date:
November 23, 2016
Author:
XPLANE