Online News All About Text

“Preliminary analysis of research conducted by Stanford University and The Poynter Institute indicates that text plays a more important role than graphics

“Preliminary analysis of research conducted by Stanford University and The Poynter Institute indicates that text plays a more important role than graphics as entry points for online news. Compared with similar research into newspaper reading patterns conducted by Poynter 10 years ago, these latest findings suggest some of the differences between reading from a screen and reading from a printed page. The earlier study found that readers of print newspapers look first at the lead art element on the page, then move their eyes to the biggest headline on the page. The Stanford-Poynter study of online readership found readers often fixating first on news briefs or captions.” Here’s Steve Outing’s view and an article from Wired.


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Date:
November 23, 2016
Author:
XPLANE