Online Branding

Nathan Shedroff: “A Brand is not an Identity. Brands have always been experiences — especially before television and the 50s. A Brand is built

Nathan Shedroff: “A Brand is not an Identity. Brands have always been experiences — especially before television and the 50s. A Brand is built from a variety of different experiences: Brands make a promise and must fulfill that promise. Strong brands are often more like religions.”


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Date:
November 23, 2016
Author:
XPLANE