On the Value of Design: A look at Stationery Package Creative Fees

“In our 25 year history, my company has developed stationery packages for perhaps hundreds of clients. In the past few months, we’ve had a veritable run on them with several projects running concurrently through the studio. Writing similar proposals, evaluating scope and determining cost for a number of clients within a short period of time brought about an interesting internal discussion about the value of designing something as basic as a stationery package. The crux of the debate centered on whether or not the same set of deliverables could logically and justifiably be priced at different levels based on differing perceived and more important for this situation, real value to the client.”