Multiple Design Directions

Garrett Dimon shares his view of a design firm’s responsibility in ‘One Idea is Better than Three’. His premise is that presenting three directions to a cl

Garrett Dimon shares his view of a design firm’s responsibility in ‘One Idea is Better than Three’. His premise is that presenting three directions to a client, then leaving it up to them to choose between the three falls short of our duty to create — and guide them to — the best design.


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Date:
November 24, 2016
Author:
XPLANE