“MBDC is articulating and putting into practice a new design paradigm; what Time calls ‘a unified philosophy that — in demonstrable and practical ways — is changing the design of the world.’ Instead of designing cradle-to-grave products, dumped in landfills at the end of their ‘life,’ MBDC transforms industry by creating products for cradle-to-cradle cycles, whose materials are perpetually circulated in closed loops. Maintaining materials in closed loops maximizes material value without damaging ecosystems.”