“When I was eight years old, I had one of the most formative typographic experiences of my life. I would only have five more like it: three, six, 22, 25, and now 28 years later (in other words, just after midnight tonight). Of course I’m referring to my first glimpse of the opening titles of Star Wars, way back in 1977. Not having seen a lot of old Flash Gordon serials, I had never seen a movie start off like this.”