“In October 2003, several hundred graphic designers gathered in Vancouver for the American Institute of Graphic Arts’ biennial conference. For three days, they argued, debated, and fulminated over what seemed a daunting question: How could they make the world — especially the business world — understand the power of design? Today, that challenge seems quaint, even antiquated. If anything, companies now face the question’s inverse: How can you not see the power of design?”