Lucent Avaya ‘formed of letters that fit together and enhance one another’

“‘You will not find this name in the dictionary,’ said Donald Peterson, Lucent chief executive. ‘It is up to us to fill it with meaning.’ The name is ‘Avay

“‘You will not find this name in the dictionary,’ said Donald Peterson, Lucent chief executive. ‘It is up to us to fill it with meaning.’ The name is ‘Avaya’ pronounced uhv-EYE-uh, a made-up word for Lucent’s loss-making enterprise networking division, which is in the process of being hived off as a separate company. Unfortunately for the person who briefed Peterson, the word can be found in the Jain dictionary.”


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Date:
November 23, 2016
Author:
XPLANE