“Appearance matters. As the tag line says, ‘Sometimes it’s not just what you say but how you say it.’ Welcome to the esthetic economy. Technology and competition are driving down the cost of beauty, from four-color printing to cosmetic surgery to mass-market furniture. Meanwhile, we’re getting richer and demanding a more esthetically pleasing environment. More beauty is a natural product of increased affluence. Good design is an important source of economic value and competitive advantage.” Get more information here: Look and Feel.