Looking inward: How internal branding and communications affect cultural change

“The authors of this article, both principals for Method Integrated Marketing, a branding and communications firm, begin with the observation that ‘the num

“The authors of this article, both principals for Method Integrated Marketing, a branding and communications firm, begin with the observation that ‘the number-one complaint we hear with respect to major branding initiatives is their inability to effect real cultural change.’ Part of the solution, they feel, lies with internal communication. Indeed, a recent study cited by Faust and Bethge found a significant link between the transparency and visibility of internal communication and employees’ overall feelings about the company.”


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Date:
November 24, 2016
Author:
XPLANE