“In London’s bus-stops, some of the finest information graphics I have ever seen are gradually being introduced… The previous map design was ‘one size fits all’ — customised to the locale by the addition of a ‘you are here’ arrow sticker applied to it… The new map design’s first advance is that they are tailored to the specific locale. So they only show the traveller information appropriate to where they are and where they can get to from that point.”