Living Color

“Pantone owns the monopoly on every tint, tone, and shade you’ve ever seen. Now it wants to control the colors you’ll see in the future… Though Pantone d

“Pantone owns the monopoly on every tint, tone, and shade you’ve ever seen. Now it wants to control the colors you’ll see in the future… Though Pantone doesn’t sell inks, dyes, or paints, it has come to hold a monopoly on color. Of course, frequencies of light, like naturally occurring sounds, are free for anyone to use. But Pantone owns their names — or, more specifically, their designated numbers and spectro-photometric descriptions.”


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Date:
November 23, 2016
Author:
XPLANE