“Every web developer and designer faces the same issue — how do you create a site that balances the needs of your client while providing a great user experience? As Executive Producer of macromedia.com, I am constantly faced with this issue. I’m responsible for guiding the design, information architecture, and overall user experience on macromedia.com — and ultimately, for finding the balance between business and user goals. Four months ago we set out to rebuild macromedia.com to coincide with the launch of the MX 2004 products. We had six weeks to do it… Not a lot of time given that macromedia.com comprises more than 40K pages.”