“‘Looking at a company’s homepage is like reading its palm…’ This truism appeared in a recent Business Week article about Yahoo. The author goes on to say that Yahoo’s relatively static, but crowded, homepage suggests infighting beneath, as corporate departments battle it out for lucrative positioning. Too many Fortune 500 homepages suffer from the same malady. They reflect too much of the dysfunction behind the scenes, and not enough of the companies’ intended brand messages.”