“The earliest Web sites sprang simply from their creators’ enthusiasm for a new medium. After that came sites driven by strong content, put up by newspapers or indivdual authors. And later still came functional sites, sites that let you check tailored data like book recommendations and stock prices. But that sort of thinking is so … well, twentieth-century. Now we’re in the 2000s, and the hot new Web sites are no longer driven by individual passion or content or functionality. Today’s Web sites are driven by today’s great commercial phenomenon — the Initial Public (share) Offering, or IPO. If you want to catch the trend, ride the wave and make big bucks in the Web business, you’d better learn fast how to build an IPO-driven site.”