“Interactives are one of the first experiments in interactive journalism. They are brief Web-based interactive visual explainers. They are designed to explain complex concepts or ideas. Of late, they are usually created in Macromedia Flash or Macromedia Director. Since the practice is new, different names are used to describe it — ‘Flash Infographics,’ ‘Motion Graphics,’ and ‘Interaction Graphics’ are some we’ve come across. We like ‘Interactives’ because it embodies interaction — the building block of the Web — and thus does not bring across any preconceived notions from the print world.”