“At a recent gathering of CIOs, I was introduced, not as an information architect, interaction designer, or librarian, but as a futurist. I figure this affords me the latitude to make a prediction. Next year, after the bubble bursts, we will enter the era of Information Architecture 3.0. This won’t surprise Tim O’Reilly who slyly positioned the polar bear atop the #1 Google hit for Web 2.0 and commissioned the third edition just in time to clean up the mess. In fact, this future is self-evident in the undisciplined, unbalanced quest for sexy Ajaxian interaction at the expense of usability, findability, accessibility, and other qualities of the user experience.”