Inconspicuous Consumption

“What is inconspicuous consumption? It’s about deconstructing the details of consumer culture — details that are either so weird or obscure that we’d never see them, or so ubiquitous that we’ve essentially stopped seeing them. This can mean anything from a bizarre canned good, like sauerkraut juice, to a beautifully designed light-industrial object that we’ve always taken for granted, like the Brannock Device (that gizmo they use to measure your shoe size).”