Illustrations draw in investors

“Can you explain what exactly it is your business does? Can you make your company’s mission perfectly clear to anyone who asks? That may sound like a ridiculous question, but explaining a company can be more difficult than you think. It can be particularly difficult for those people running cutting-edge high-technology companies to explain what exactly it is their company does in a way that other people understand the instant they say it. One solution: stop talking and start drawing.”