Ideo gives technology a human touch

“The Palo Alto firm Ideo may be best known for designing eye-catching objects — the Apple mouse, the Palm V, Nike sunglasses, Oral-B’s Squish Grip to

“The Palo Alto firm Ideo may be best known for designing eye-catching objects — the Apple mouse, the Palm V, Nike sunglasses, Oral-B’s Squish Grip toothbrush for kids. But there are lesser-known groups in the company working on things that are harder to wrap your head — much less your hands — around. Ideo has studios that include disciplines as far afield as architecture, cognitive psychology, interior design, cultural anthropology and even linguistics. And these groups are designing environments, services and experiences. These teams are taking the firm’s core strength — a deep understanding of how people really use things — and applying it to a variety of design challenges from hospital walls to HTML pages.”


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Date:
November 23, 2016
Author:
XPLANE