Identifying the Business Value of What We Do

“Imagine we’re starting work on the user registration functionality of a web site. After conducting a thorough set of user tests, we discover that half of

“Imagine we’re starting work on the user registration functionality of a web site. After conducting a thorough set of user tests, we discover that half of all users who attempt to register can’t successfully complete the process. Those who do register find the process very frustrating. Fixing the registration process to eliminate any frustration would important, right? Not necessarily.”


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Date:
November 24, 2016
Author:
XPLANE