IAB AD SIZES COMMITTEE RECOMMENDS NEW LARGER UNIT

“The Interactive Advertising Bureau (IAB) … announced today the recommendation of a new larger sized unit which when integrated with three existing IAB recommended ad sizes, will create a Universal Ad Package. Designed to be acceptable to advertisers and agencies, the package was created in response to advertiser demand for simpler, more cost effective units and a stronger creative palette. As it does with all new industry recommendations, the IAB will solicit industry feedback on the Universal Ad Package.”